The WCAF Show (West Coast Art & Framing) is just around the corner, and we thought we would take a moment to remind everyone of all the advantages of attending this annual show held at the Las Vegas Hilton Hotel, January 24th – 26th (Note: workshops/classes begin on Sunday, January 23rd). If you don’t have a booth, you should still come to explore the show floor, as there are many benefits to simply being there and being seen – remember, the more you educate yourself about who is out there and what they are offering, the more prepared you will be for your customer’s questions, requests, and for potential changes in the industry. mu legend zen Ultimately, as your awareness, knowledge, and contacts increase, the more effective you will become with your future business maneuvers. mu2legendzen Some benefits to simply wandering the floor include: 1) getting to see/meet suppliers – there are probably people you have been working with for years that you have never personally met. Note: this is a great opportunity to either meet those you are working with, or encounter new suppliers that you might enjoy working with in the future, 2) viewing new products and technology – there may be some new products that could enhance your business and/or cut down your production time, 3) general networking – seeing and being seen have already been discussed, along with meeting suppliers, but how about talking with everyone you possibly can? You never know what types of information, opportunities, and/or formed relationships can arise from simply striking up a conversation with someone next to you at the show, 4) trend observation – are you keeping up with what is going on in the world of framing? Is there a possibility you could lose business if you are not keeping up with certain styles & techniques that are currently trending? Taking workshops/classes are yet another big part of the show and offer unique opportunities to: 1) play and satisfy a curiosity – maybe you don’t currently offer hand-crafted carving through your shop, but decide it may be fun to take a wood carving workshop just to give it a try (you may surprise yourself and find you are a natural at something you never imagined), 2) learn new skills/sharpen skills – if we don’t use it, we tend to lose it, and it also may be time to pick up a skill that has become a necessity due to increased demand, 3) explore the business side of running a frame shop (pricing, marketing, web site development, etc.) – this is a great opportunity to learn around like-minded people who may also need help in these areas, and to discover how other framers are doing their job more effectively.
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